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Forbes Magazine
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Facts
And Figures To Know
When Marketing To Women |
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Consumer Habits |
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Mother’s Day spending is expected to reach a
record $25 billion in 2019, up from $23.1 billion in 2018. |
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Women
drive 70-80% of all consumer purchasing decisions. |
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The
top homebuyers after married couples are single women (18%, double the
percentage for single men at 9%). |
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Women
are 50% more likely than men to regularly watch online how-to videos. |
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94%
of women between the ages of 15-35 spend over an hour per day shopping
online. |
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70%
of travel consumers are women. |
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85%
of women say that if they like a brand, they will remain loyal to it. |
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| - Audience |
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For
decades, the 18-to-34
age group has been considered especially valuable
to advertisers. It’s the biggest cohort, overtaking the baby boomers in
2015, and 18 to 34s are thought to have money to burn on toys and
clothes and products, rather than the more staid investments of middle
age.
“Eighteen to 34 has been regarded for so long as the young
demographic,” said Michael Miraflor, global head of futures and
innovation at the ad agency Blue 449.
For advertisers, Miraflor
said, “It’s about the opportunity to kinda convert those 18- to
34-year-olds into brands and products and services they’ll use for the
rest of their lives.”
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| - Adverising spots |
| | | | Random display ads on updates. | | | | Bottom of the page with links. | | | | Special premium in content ads | | | | It's possible to show ads after they added their email address | | | | Traditional advertising on printed viastilus. | | |
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